jonathan kraayeveld


overijssel heritage design award

Winning design in competition OE-DA. A yearly design-competition that ask designers to translate the identity of the Dutch province Overijssel, to a communicative design.

Overijssel is a province with a great industrial history in household textiles. In cooperation with design studio HNNH the idea was born to make a typical Dutch tea towel and use it as a medium to tell about this area. Jonathan designed the winning set of three abstract patterns inspired by typical icons from Overijssel (zouttoren, kievitsbloem, stiepelteken). The studio won both the jury and public award, and the production of towels and tablecloths made on a traditional loom.
To be continued…